Goal: to create an enhanced customer experience on a Friday evening when many are looking for something fun and relaxing to do
extended garden center shopping hours with a store discount from 6:00 - 8:00pm
schedule make & take workshops, bingo, trivia, and outside class instructors during this time
moving Wine Garden Sunday hours to Friday evenings with drink specials 6-8pm
adding on a Friday evening U-Pick option
"happy hour" discount of 10% off all in-stock garden center items and wines by the glass or bottle from 6-8pm
Goal: replace summer and fall open house events with themed, week-long promotions. Also to focus workshops and classes in these timeframes to simplify the calendar.
- theme-related, week-long store special deals
- Friday and/or Saturday theme-related lectures, make & takes, vendors, experience packages
- create simple graphic and store posters and/or banners for each theme
- live music and food trucks Friday and/or Saturday
May 4-10
Mother's Day
June 22-28
Pollinator Week
July 13 - 19
Wellness Week
August 17-23
Harvest Week
September 14-20
Fall Mum Week
October 12-18
Pets & Plants Week